Work involves establishing and developing an adequate brand identity for the company and its new product. Our team of graphic designers starts by creating several logo concepts and a trademark from which the client selects one for further development.
Based on the selected logo, we create a brand book describing the logo's development with examples of how it can be absorbed and used by the business/client. We then develop a corporate identity with key visuals, i.e. a set of graphic themes that the emerging brand can use.
This creates the company's image on the market in various communication channels and POSM, i.e. sales support materials. The result of work is presented to the client in the form of base graphic materials and the brand book. It consists of a set of rules for creating visual materials consistent with the brand's identity.
20-40 days / 2,000-7,000 EUR
Scope of work:
- Developing a logo, logotype
- Creation of a brand book
- Development of visual identity
- Design of product packaging
- Product photo session