The scope of work:
Development of the visual concept and mechanical product design.
Development of new brand identification, and key visualisation characteristics through a conceptual website.
HEAT GRIPS is a young brand of unique motorcycle gadgets. Their new project was created together with Mindsailors, resulting in a new type of motorcycle heated grips with temperature controllers, that comes in two styles – Classic and Sport.
The challenge in this project was to create a well-defined and coherent brand to which products from aesthetically different worlds would match. The inspiration for the logotype, on which the whole graphic was based, was a burst of warm air.