The scope of work:
Design of product line, graphic design of the logotype, packaging and advertising materials
The cooperation aimed to refresh and provide premium characteristics to an existing brand, which over time ceased to be in line with the current aesthetic. The letters driven from the company name have been changed into a more minimalist signs /lines, establishing a new graphic basis for visual identification of the brand’s DNA.
Along with the work on a new product, the opportunity also appeared for the newly developed logotype, as part of the project was to design dedicated packaging for the pendrive series. The packaging refers to the design and colour pallet of individual flash drives, not competing with them, but being an elegant and minimalist complement to the whole.