New product development from idea to store shelves

The process of bringing your new product to life is something that at Mindsailors we take very seriously. We believe that a well-planned and executed industrial design approach is the key to a successful new product development process. That is why we aim to assist you with each step of the way.

Our New Product Development service is a turnkey solution that takes you from concept to market launch. We collaborate closely with you to understand your specific needs, goals, and difficulties, and we apply our skills and experience to assist you in developing a winning solution that achieves your goals.

If you need to, you may get a wider overview of the NPD process by downloading our free New Product Development guide when you sign up for our newsletter!

NPD is the most comprehensive product development process, encompassing research and development, product design, marketing, and business strategies. We use the Mindsailors Product Development Process for product design and development. More information can be found here.

We turn your bold business idea into a reality by offering services in technology, materials, business and marketing research, and strategy creation. We prioritize communication and engagement with you throughout the new product development process. We keep you informed and active throughout the process, providing regular updates and soliciting your opinion and feedback.

1.  Pre-Design
   The journey begins with the Pre-Design phase, where we collaborate closely with you to understand your vision, goals, and challenges. This phase involves extensive research, including technology, materials, and market trends. By building a solid foundation, we ensure that your product concept aligns with both your business objectives and market demands.
   
   
2. Conceptual Design
   Once we have a clear understanding of your needs, we move into the Conceptual Design phase. Here, our team brainstorms and generates multiple design concepts that embody your vision. We focus on creativity and innovation, exploring various forms, functions, and user experiences to create a product that stands out in the market.
   
   
3. Targeted Conceptual Design
   After identifying the most promising concepts, we enter the Targeted Conceptual Design phase. This stage involves refining the selected concept based on feedback, feasibility studies, and market research. Our goal is to narrow down the options to a design that not only looks appealing but also meets practical requirements and aligns with your business strategy.
   
   
4. Mechanical Design
   With a targeted concept in hand, we dive into the Mechanical Design phase. Here, we focus on the technical aspects of the product, ensuring that every detail is engineered for functionality, durability, and manufacturability. Our team works on creating detailed CAD models, selecting materials, and defining specifications that will guide the production process.
   
   
5. DFM
   Design for Manufacturing (DFM) is a critical step that bridges the gap between design and production. In this phase, we optimize the design to ensure it can be manufactured efficiently and cost-effectively. We work closely with manufacturers to refine the design, select the right materials, and streamline the production process, minimizing waste and reducing costs.
   
   
6. Production Supervision
   The final phase is Production Supervision, where we oversee the manufacturing process to ensure that the product is produced to the highest quality standards. Our team monitors every stage of production, from the first prototype to the final product, ensuring that the design is faithfully translated into a tangible product that meets your expectations.

At our studio we take a holistic approach to New Product Development, focusing on designing products that are not just visually appealing but also functional, manufacturable, and cost-effective. Throughout the entire process, we prioritize communication and collaboration, keeping you informed and engaged at every step. Our goal is to turn your innovative ideas into successful products that thrive in the marketplace. More on our process: Mindsailors industrial design process step by step - IDology #5 - Industrial Design Podcast

Ready to embark on your product development journey? Download our free New Product Development guide by signing up for our newsletter, and let’s start turning your vision into reality.