​Minimalistic design for simple living. Designing Mudita Pure was a challenge. The more simple and clean we made the design, the more difficult it was to manufacture. It took us around 18 months to find the final look and included the creation of more than 40 different proposals. We took our inspiration from Japanese and Scandinavian design traditions combining ZEN aesthetics with nature itself. Comfortable to hold, the simple form brings to mind the shape of a stone. We appreciate good looking objects that bring us joy, something we found lacking in the current feature phone segment.