Moodboards are a well-known idea among those with even a passing familiarity with the design industry. It serves as a catalyst for new ideas and a source of inspiration for seasoned designers alike, while also providing useful information about current trends, customer demands, and regional preferences. There are commercially available moodboards, but the ones that are most valued are those that the artist creates and maintains themselves. In certain cases, the collections themselves are works of art. How can one make the ideal mood board and derive the most advantage from it? In today's piece, we'll be discussing this very topic.




Moodboards are a visual tool used to communicate thoughts and concepts via the use of images, icons, and symbols. It's the deliberate and methodical assembly of visual elements—images, objects, fragments of text, etc.—meant to evoke or generate an image of a particular concept.

The concept of a "Moodboard" can be realized in both digital and physical forms. One involves making a collage out of high-quality images and text in specialized software, while the other involves using a flat surface like paper, corkboard, or even a wall to display items like newspaper clippings, materials, photographs, and so on.

The moodboards can be organized in a grid or left freeform. Images, diagrams, color palettes, screen captures, fonts, and even hand-drawn sketches are commonplace components.



Making a moodboard is helpful at any point in the process, but especially:

  • To create a novel idea for a product or service. Clarifying the client's true needs before beginning the design or visual communication process is essential. Using an inspiration board helps to structure the entire creative process, eliminates distractions, and almost always results in a piece that the client loves.

  • In order to hone in on a cohesive team approach. Putting together a cohesive team is a challenging and time-consuming endeavor, and in the creative industries, it is frequently next to impossible. Stress, misunderstandings, and disagreements can be avoided with the help of moodboards, which feature all the emotional and visual information that should be in the project and ensure that everyone involved fully grasps the end goal.

  • When discussing interim outcomes with the customer. It is crucial for a designer or artist to be able to swiftly and accurately eliminate minor faults in order to gain approval of the final design. With the help of moodboards, the project manager can swiftly define their vision and make any necessary adjustments while also seeing whether or not the customer approves of the work as it is being completed at each level



The best way to find creativity is to broaden your horizons and dig deep. You can also print off pictures from magazines to use on your board. You can find them out in the wild, at the museum, in the pages of history, or anywhere else.


The following are some places to look for ideas:

  • Pinterest is an online image-sharing community where users may discover a wealth of creative visual inspiration, such as "clean ui for mobile app" or "rwd website design," and "pin" (save) individual photos to their own "board," so building personal moodboards.

  • Useful and intriguing, Google Graphics is often ignored. Google Graphics has the advantage of not being censored in any way, which can be a huge time saver.

  • Behance is a website where you can find high-quality examples of completed projects as well as individual photos.

  • Dribbble is an image-sharing website that is most helpful for user interface design.

  • Search results, as opposed to curated collections by artists, provide a more genuine look at the photographs.

  • You may find great, style-appropriate photographs on photo sharing sites like Unsplash and Pexels. Since the databases are so extensive, locating the necessary information shouldn't be difficult.

  • Paintings, sculptures, and prints, among other forms of visual art, can be found on an overwhelming number of websites that function as virtual art galleries. History is a great resource for expanding your horizons and adding depth to your designs.

  • Designspiration Illustrations illustrating designers' work in a range of disciplines. A collection of ideas for things like color schemes, layouts, and typography.



Moodboards are a common source of inspiration for designers, and seasoned designers often have their own methods for swiftly creating nearly perfect examples. Here are some suggestions that will help you whether you are just starting out or are an experienced professional looking to expand your knowledge and abilities:

  • Identifying your end goal before beginning work on a moodboard is essential. The two most prevalent are coming up with a plan for a project and stockpiling ideas for the future. In the former, the moodboard is meant to be a practical instrument for the development of some sort of technical endeavor. However, in the second case, where a moodboard is meant to serve as a springboard for further creative thought, there are essentially no constraints.

  • As you work on an inspiration board for a project, it's crucial that you have a firm grasp of the following: the client's brand philosophy; the client's target customers; and the techniques being employed by the client's competitors. Therefore, the board should contain pictures representing all the important features of the product, as well as the visual background of the intended audience, the existing market, and the needs of the target demographic.

  • There shouldn't be any boundaries placed on research and observation. In this case, trying to be creative with the moodboard is unnecessary because the focus should be on the end result. However, the inspiration board is open to the best ideas of competitors, design patterns of similar items, unique ideas of other designers, etc. Some of the best sources of inspiration can be found in reading historical documents, so don't limit yourself to just the current world if you're looking for interesting ideas.

  • It's important to consider not just the photographs, but also the colors and fonts, while creating a moodboard. Try to find a typeface and color scheme that works well with the other elements you have placed to the board. In the event that you do eventually need to create your own typeface, having access to examples will make the process much less daunting.

  • Creating an inspiration board is only the beginning; you can't stop thinking about it once you've done so. It's an excellent plan to categorize everything and continually adding fresh ideas. Try to make the moodboard as clear as possible to an outsider, even if you don't plan on showing it to the team or customer. Use directional arrows, labels, captions, picture scaling, and other compositional tools to achieve this.



Moodboards are becoming increasingly popular, and you may be thinking about using one in your current project. Is it worth the effort, and how do you do it properly? Keep in mind that constructing a moodboard isn't always worth it, especially if the project is too small or has a clearly established visual identity. Creating an intricate moodboard before beginning work on a minor project for a customer, such a business card or flyer, can add hours to the project's completion time.

Graphic design moodboards are a great alternative to lengthy explanations of your design process. They serve as a great medium for sharing creative insights and serving as a source of motivation for other designers. They can also be used as a sort of style guide for you and the rest of the team to follow, ensuring that the final product is consistent with your vision. The success and value of the moodboard depend on its ability to accomplish its intended goals. Otherwise, it'll be nothing more than a fancy trick that breaks the bank.

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