The success of a new product often begins with an idea. Therefore, generating new ideas can make or break your new product development. Here are three ways to generate and screen ideas for your new product development.

Identify Issues in Your Existing Products

When you’re about to develop a new product, the first thing you need to do when trying to generate new ideas is to learn from your past mistakes. This means you should take a closer look at your existing products and identify all the issues in them.

It’s a key idea generation technique where you can use customers’ feedback, observations, and team ideas to develop a new product that’s as flawless as possible. Rectifying errors and taking note of the identified issues can allow you to normalize innovation and develop a new and improved product.

This process requires team effort and maximum input from all the relevant stakeholders.

Use Your R&D Efforts

Another way to generate new ways to make your new product better is by making the best use of your research & development tools. R&D methods often involve prototyping, market research, conducting TRLs, and developing multiple electrical diagrams to determine the faults in a product and new ways to modify it accordingly.

Conduct a SWOT Analysis

Once you reach the screening stage of your new product development, it becomes crucial to shortlist all the ideas to pursue and anything that you should discard before you move on to the design process.

A SWOT analysis is an excellent strategy to meet this goal. It’ll help you lay out all the strengths, weaknesses, opportunities, and threats associated with your new product, helping you screen it as flawlessly as possible.


It’s true how the steps you take for the idea generation stage of new products can contribute towards the design for manufacturing them. However, relying on some of the best product design companies can help you come up with ideas and screen them with maximum efficiency.

If you’re wondering how to obtain some of the best product and industrial design services, let our experts at Mindsailors partner with you. We continue to use our experience and expertise to offer multiple product development solutions. Feel free to visit our website to find out more about our new product development services, such as product research and development, conceptual design services, product design and prototyping, and more. Contact us to learn more today!


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