New product success often begins with an idea. That’s why generating new ideas can make or break a new product development. Here are three ways to generate and screen new product development ideas.

Identify problems in your existing products

When you are going to develop a new product, the first thing you need to do when trying to generate new ideas is to learn from your past mistakes. This means that you should take a closer look at your existing products and identify all the problems in them.

This is a key idea generation technique where you can use customer feedback, observations, and team ideas to develop a new product that is as flawless as possible. Correcting errors and addressing identified issues can normalize innovation and develop a new and improved product.

This process requires a team effort and maximum involvement of all stakeholders.

Leverage your R&D efforts

Another way to generate new ways to improve a new product is to make the best use of research and development tools . Research and development methods often include prototyping, market research, conducting TRL, and developing multiple wiring diagrams to determine product failures and new ways to modify it accordingly.

Conduct a SWOT analysis

Once you reach the pre-screening stage in your new product development process, it’s critical to make a list of ideas that are worth pursuing and those that should be discarded before moving on to the design process.

SWOT analysis is a great strategy to achieve this goal. It will help you break down all the strengths, weaknesses, opportunities, and threats of your new product, helping you review it as perfectly as possible.

It’s true that the steps you take in generating new product ideas can inform your product design , but relying on some of the best product design firms can help you brainstorm ideas and sift through them with maximum efficiency.

If you are wondering how to get some of the best product design and industrial design services, let our experts at Mindsailors work with you. We continue to leverage our experience and expertise to offer a variety of product development solutions. We invite you to visit our website to learn more about our new product development services, such as product research and development, conceptual design services, product design and prototyping, and more. Contact us to learn more today!